Handbags Forum : Meet Vera Bradley

The Vera Bradley story is a testimony to the American Dream: While on vacation in March of 1982, Patricia and Barbara were awaiting a flight in Atlanta when they began to notice a definite lack of feminine carry-on luggage. The longtime friends wasted no time in correcting this situation. Within weeks, these dynamic women had created a company, named after Barbara’s mother, capable of marketing and manufacturing their cleverly designed products.

The demand for their unique luggage and handbags has grown and so has Vera Bradley, which is now nationally and internationally recognized. For over twenty years, Vera Bradley has cultivated a loyal following of customers who not only look forward to our lovely new fabrics and styles that are introduced each season, but who also appreciate the function and quality that is synonymous with our name. As a devoted retailer once noted, customers feel "Vera Bradley is something worth waiting for, something worth saving for, and something worth adding on to."